Creating Blogposts that Last in the Long Run

If you want to grow your audience, write something your readers care about,” a writing instructor recently told me. “Considering your audience is important.” I instantly recalled similar advice from past mentors who helped me learn how to speak publicly more effectively. Know your audience. Sage wisdom. We don’t create in a vacuum. Our audience—whether readers, listeners, or viewers—matters.

Creating blogposts that last in the long run requires a considerable amount of effort, research, and persistence. This means taking time to write a post rather than hurriedly throwing something together at the last minute. You will need a plan. You will need to think strategically and critically.

We are writing for our audience as much as we are writing for ourselves. My best blogposts are the ones that cause a reader to stop in their tracks and actively engage with the words I published on the page. Giving my readers something to wrestle with helps me as much as it helps them.

Authenticity is critical to whatever we compose, craft, or create. If I provide my readers with something that challenges their paradigm, it should stem from my facing similar experiences. For instance, I recently began sharing about the struggle Terri and I are dealing with in finding a new church home. This spiritual entanglement struck a chord with several people. Before writing pieces about this sensitive subject, I had talked with several people dealing with the same thing. After I published a recent post on the subject, more people have shared that they are coping with where to worship as well.

Enjoying this post? You might also like How to Grow Your Blog.

Interestingly enough, authenticity matters in many areas of our life, including writing and worship. So does knowing your audience. Both, authenticity and knowing your audience, are considerations that transverse modes and mediums.

If you found this post informative and entertaining, please check out: So This Happened Last Night.

Recently, I noticed a growing phenomenon occurring with several of my older posts. People were visiting and engaging with my older posts more frequently. Post published a year or two ago started getting likes and receiving comments.

According to the IT company Mamsy, blog posts last for nearly two years, whereas a Pinterest post hangs well for up to 4 months. YouTube videos are estimated to last over twenty days compared to LinkedIn posts that are good for 24 hours. Your Instagram post will garner traffic for 21 hours, Facebook impressions last for about 5 hours, and a tweet on Twitter lasts all of 18 minutes. (sprocketwebsites .com)

I think the challenge for us as bloggers is to consistently create authentic content that our audiences find relevant. A successful blog that lasts in the long run intentionally chooses long-term credibility over short-term popularity.

Here are 7 posts that have picked up steam recently:

When Life Happens…and It Will…Pray (2020)

My Monday Morning Cup | Kindness Elicits Gratitude (2020)

Psalm 25 | Seeking God During Difficult Times (2020)

The Seven Wonders of God (2018)

Encouragement for Battling the Angst of Starting a New Job (2018)

Connecting to God Through Worship (2016)

Walking in the Spirit (2016)

I appreciate you, the reader, so much. Words really fall short of adequately capturing how important you are to the success of this blog. Please continue to share, comment, and like The Devotional Guy™.

Stay healthy. Be safe. Keep the faith. Share the gospel. Show mercy.

Be Bold. Be Unashamed.

The Devotional Guy™


  1. You’ve shared plenty of good blogging advice here, Rainer. Thank you for helping us “newbies” along. Writing something people care about means we must know our readers. And the best way to know our readers is to interact with them. But, as you point out, this takes time. I’ve been to a few songwriter’s workshops, and the same thing keeps coming up: know your listeners. Steve Seskin, who wrote songs for Tim McGraw, and others, says, “A song must, somehow, always be about the listener.”

    Blessings to you and Sweet T.

    Liked by 1 person

  2. Thanks for reading, David. Yep, knowing your audience is a key component of any endeavor. In business, it’s simply called knowing your customer.

    Liked by 1 person

  3. Ranier, thanks for sharing some insights into your writing journey. For me, consistency is a key component of my writing and blogging.

    Liked by 1 person

  4. Yes, there is a lot to be said about being faithful and consistent my friend. Thank you for sharing your thoughts.

    Liked by 1 person

  5. I’m always pleasantly surprised when someone interacts with an older post.

    Liked by 1 person

  6. Me too!!! It feels akin to finding something special while cleaning out an old sock drawer or rummaging through a stack of storage boxes. Thanks for reading and commenting!

    Liked by 1 person

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